Dave Hickey- Response

I can honestly say that the reading was torture mostly because of the negative vibe to it. Nevertheless- Hickey used his love of cars to express and compare to the art market. Cars have lost some their uniqueness to them by being massively reproduced and it many ways this applies to the art world by becoming commercialized. He focuses mainly on the importance of individualism and identity. Custom cars was a way of portraying individualism and its subculture in the automobile industry.