This reading was fairly clear to me, the car industry is
something everyone is fairly familiar with I believe; even if you are not as
into them as David Hickey is. He used the cars to discuss the art market and
how art is becoming commercialized. I thought the comparison between the brand
name (General Motors) being institutions like the Whitney and Yale in the art
world, establishing "brand-name" art was an interesting
one, although I he views this in a more negative manner than most. I don't
necessarily think institutions like museums and schools are the biggest enemy. He goes on to talk about how car manufacturers
start producing objects that create desire rather than fill need and how that
is a lot like the art market. To be honest, some points in the article he seems
to just go on about cars, which while I found somewhat interesting didn't seem
to relate back entirely to the discussion. Dave Hickey is pretty cranky though
and seems resistant to change - I guess he just doesn't seem very open minded.
Basically it seems to me like what hes trying to get at is
that all these different factors - "accident, insight, commerce,
iconography" made the art market what it is today. Where we create desire
for product, and art is the commodity. I
kind of got lost when he started talking about religion, and painting Jesus,
and glazing and painting motorcycles - but overall I liked this reading and
thought that Hi
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