Response to The Birth of the Big, Beautiful Art Market by Dave Hickey

In this article, Dave Hickey studies the similarities between the customization of cars and the individuality in art. He explains how his relationship with cars helped him understand art and branch into the art world. Personally, I have no interest or knowledge about cars, so this article was a bit confusing at times. He seems to be angry about the commodification of art and cars and how the shift in commerce changed from marketing good objects to marketing desire. His extended metaphors throughout this article hindered rather than helped my understanding of his point, which I’m still not sure what that is. This article seems to be about an old man reminiscing about the past and how much better everything was in the sixties. In my opinion, Hickey is a cranky man who doesn’t fully explain his point of view or why he’s upset about it.